Now that I'm running my studio full-time, I sometimes forget to stop and reflect on the past year. It's never a top priority when I have deadlines coming up, client meetings and an inbox that seems to multiply exponentially. However, I think that it's now even more important to make sure that I'm not only meeting my own goals, but also doing the work that I want to do because that's the whole point of running my own business. Right?
My goals last year were simple - file as an S corp, work with an accountant to set up payroll, and have enough liquid assets to cover payroll for at least 6 months. All of which I finished in the last week of December, but am still waiting to finalize the paperwork because, well, nothing is speedy with the IRS.
I also realized that if I don't talk about my own goals, I can just revise them as I go, so here's to being accountable -- my business goals for 2015:
1. Setup and contribute the maximum to a Roth IRA.
This is basically one of those goals I have to write down or I will never do it. Ever. I'd rather go to the dentist.
2. Book Design
I'm a voracious reader and even though I try not to, I usually do judge a book by it's cover. My goal this year is to add a few more book covers and/or full book designs to my portfolio. I'm pulling together some sample covers to send to a handful of art directors and I'm going to network a bit this summer in NYC.
I'm currently working on a writing side project (more on that soon), but I have a more general goal to write every day whether it gets published or not. I have an old school spiral bound notebook by my bed and I try to get at least a few sentences out each day.
4. Re-design my logo
Just like the cobbler's children, I find designing for my own brand to be one of the trickiest parts of running my own business. I can't see it from the outside so it's hard to have an unbiased opinion. I'm also my own worst client and want to revise as soon as I settle on a finished product.
5. Passive Income
This is the least concrete of my goals, but I'm trying to find at least 1 or 2 ways to create a passive income stream from either design work or writing. This is easier said than done, but I'm running a few different experiments and will report back the results once I have something to share. I think this goal is more about luck than planning, but maybe I'll be pleasantly surprised.
That's a short, but ambitious list. I'm already looking forward to seeing what I learn from tracking these types of goals. I know that I won't meet every single one, but I also know that I'll learn something either way.
How about you? What are your business goals for 2015?